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Evelyn® Work

怡凌






CONTENT

目录


      01. BRAND DESIGN — 品牌设计
      02. IP DESIGN—IP设计
      03. BOOK DESIGN—书籍设计
      04. TYPOGRAPHY DESIGN —  文字设计      
      05. PACKAGING DESIGN —包装设计
      06. VISUAL POSTER DESIGN — 视觉广告设计
      07. MUSIC DESIGN—音乐设计
      08. DIGITAL MEDIA DESIGN — 数字媒体设计
      09. ILLUSTATION — 插画
      10. SOCIAL EXPERIMENT DESIGN — 社会实验设计
      11. PHOTOGRAPHIC WORKS — 摄影作品



“Ugly”基础图形设计
书籍设计











 本书以“Ugly”为核心主题，探讨非常规美学在基础图形设计中的价值。视觉系统以高饱和度彩虹色为主线，通过碰撞、叠加与失衡构成，打破传统秩序感，营造张力与冲突并存的视觉体验。圆形、锯齿、块面等基础几何被刻意扭曲与重组，使“丑”转化为富有生命力的表达。整体设计强调实验精神，传达对多元审美的尊重与重构。


This book takes Ugly as its core theme, exploring the value of unconventional aesthetics in basic graphic design. The visual system is driven by highly saturated rainbow colors, using collision, layering, and imbalance to break traditional order and create tension and contrast. Basic geometric forms such as circles, zigzags, and blocks are intentionally distorted and restructured, transforming “ugliness” into a vivid and expressive visual language. The overall design highlights experimentation and reconsiders diverse aesthetics.




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