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岁时好味 · 礼载团圆
This gift box takes China's traditional "seasonal culture" as its narrative thread, blending the ritual sense of festivals with the emotional memory of New Year reunions. Visually inspired by classical lattice windows, it uses the "window" as a medium to symbolize reunion and the joy of welcoming the new year with delicious flavors. The auspicious patterns on the window lattices and the red-gold color scheme reflect the abundance and festivity of the holiday season. Through the modern interpretation of traditional symbols, the cultural genes accumulated by the brand are reinterpreted into a light and refined contemporary aesthetic. The gift box not only carries the warmth of the festival but also symbolizes the completeness of family reunions, allowing the "inheritance of good flavors" to naturally flow from the moment the box is opened, becoming a shared ritual for the New Year.
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