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Evelyn® Work

怡凌






CONTENT

目录


      01. BRAND DESIGN — 品牌设计
      02. IP DESIGN—IP设计
      03. BOOK DESIGN—书籍设计
      04. TYPOGRAPHY DESIGN —  文字设计      
      05. PACKAGING DESIGN —包装设计
      06. VISUAL POSTER DESIGN — 视觉广告设计
      07. MUSIC DESIGN—音乐设计
      08. DIGITAL MEDIA DESIGN — 数字媒体设计
      09. ILLUSTATION — 插画
      10. SOCIAL EXPERIMENT DESIGN — 社会实验设计
      11. PHOTOGRAPHIC WORKS — 摄影作品



企鹅旅行社










 《企鹅旅行社》是一组以环保议题为核心的原创IP设计。故事围绕“黑白旅行者”展开：因全球变暖被迫离开南极，它在旅途中结识了多位同样因环境变化而改变命运的角色——因噪音污染爱上摇滚的音爆演奏家、因海洋污染长出双腿的怪异模特、以塑料为“时装材料”的贝壳设计师，以及因思念冰雪而成为艺术家的北极熊。作品以童话化叙事与拟人化形象，将气候变化、海洋污染、资源过剩等现实问题转译为温柔却有力量的视觉表达，探索设计如何通过IP世界观构建，唤起公众对环境议题的共情与反思。


Penguin Travel Agency is an original IP project centered on environmental issues. The story follows the “Black-and-White Traveler,” who is forced to leave Antarctica due to global warming and meets other characters whose lives have been transformed by environmental change: a sonic-boom musician bird shaped by noise pollution, a strange model who grew legs because of ocean pollution, a shell fashion designer empowered by excessive plastic, and a polar bear who becomes an ice-and-snow artist out of longing for its melting homeland. Through fairy-tale storytelling and anthropomorphic character design, the project translates climate change, ocean pollution, and resource overconsumption into a gentle yet powerful visual narrative, exploring how design can build empathy and awareness through IP world-building.




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